Originally posted by Novus
Look at KFC.
They started getting focus group data a few years ago telling them that customers wanted more healthy options on the menu. So, KFC added grilled chicken to their menu to try to please more people and bring in people who weren't already coming to KFC.
It backfired big-time. People who wanted healthier food looked at the grilled chicken, decided it still wasn't really all that healthy, and still didn't go to KFC. And the existing customers... merely seeing grilled chicken on the menu served to remind people how unhealthy fried chicken is, and some people actually stopped going to KFC altogether because of that reminder. And KFC's profits took a nosedive for a while.
Turns out the best way for KFC to make money is to just sell fattening food and not remind anybody of how fattening it is. By listening too much to what customers said they wanted, KFC got away from offering people what they actually wanted. And that's why KFC has recently gone back to emphasizing their fried chicken in their ads.
Too bad, too... I actually like KFC's grilled chicken better than their fried chicken. But I guess I'm in the minority.
I loved their grilled chicken sandwiches. They were really good.
Look at KFC.
They started getting focus group data a few years ago telling them that customers wanted more healthy options on the menu. So, KFC added grilled chicken to their menu to try to please more people and bring in people who weren't already coming to KFC.
It backfired big-time. People who wanted healthier food looked at the grilled chicken, decided it still wasn't really all that healthy, and still didn't go to KFC. And the existing customers... merely seeing grilled chicken on the menu served to remind people how unhealthy fried chicken is, and some people actually stopped going to KFC altogether because of that reminder. And KFC's profits took a nosedive for a while.
Turns out the best way for KFC to make money is to just sell fattening food and not remind anybody of how fattening it is. By listening too much to what customers said they wanted, KFC got away from offering people what they actually wanted. And that's why KFC has recently gone back to emphasizing their fried chicken in their ads.
Too bad, too... I actually like KFC's grilled chicken better than their fried chicken. But I guess I'm in the minority.

I loved their grilled chicken sandwiches. They were really good.




@ how stupid Deathtool is, I legitimately thought he was actually kind of intelligent,
to my bad judgment.






















