Originally posted by Dub J
full flex reset 
Ya know, this is actually a legit idea.
Maybe not quite yet.
But at some point the game is going to the tank, reaching the point where the few folks spending cash for flex will not justify the expense of servers and so forth.
Bort will know when.
At that moment, full flex reset would make the game fun again because tons of folks would come back to play. Why not, right? Its free.
So at that moment, you become a viable draw to NEW players.
And maybe some of those old players spend cash on flex when it runs out because the game is enjoyable once more.
It might work as a last ditch effort.