Originally posted by jdbolick
He unquestionably has the right to make that financial gamble.It's not much of a gamble really. Look at what GLB
was compared to what it is
now, in terms of a revenue machine.
It's Marketing 101
http://www.marketingteacher.com/image/content/plc_lesson.gifIt applies to everything from Pet Rocks to automobiles to video games. It's a lot easier to launch a new game, instead trying to elongate the lifeline this game has.
The potential perk, is that the new game could end up giving some new life to this game, as a side effect.
GLB1 will essentially be around as long as it can pay to keep the lights on. GLB2 will be there to take on the rest of the expenses.
In the end GLB2 isn't any more of a gamble than any other new game is.