Warrior General Games

Alrighty, it's been a while since I've handled playoff ticket sales at the Prep level, and I seem to have screwed up.

Here's my team, the Palm Bay Palookas:
http://goallineblitz.com/game/team.pl?team_id=636

Fan Support is 100/100/44. Reddogrw's finance guide ( http://goallineblitz.com/game/forum_thread.pl?thread_id=4448226 ) says that our ticket price for regular season games should be 1.37x. For playoff tickets, he writes "if your multiplier is 1.4 or more, add 0.2 for playoffs and you should be safe. adjust a little lower the farther down you go". Since we're below 1.4x, I decided to try adding 0.17 instead of the full 0.20, so I raised our ticket prices from 1.37x to 1.54x.

Well, our playoff tickets started selling last night, and here's what we sold: 72% of our Level 1 Sideline tickets, sold out on Level 1 Club and Level 2 Suites... and that's it. Nothing else sold.

Obviously tonight I need to crash our prices to sell out, so I'm gonna take them down to 1.20x. But what should I have sold them at last night? Obviously not 1.54x, but what should I have gone with? Obviously Reddogrw's post wasn't correct on coming down just a little from adding 0.2... I should've come down a LOT from adding 0.2, I guess.

AT several points in that guide, I mention there is a difference between being able to sell tickets and being able to get the volume you need to sell games out.

this is especially true at lower levels

Catch22 said Bort has it programmed to run the ticket script 4x each night for playoffs but given how slow ticket sales are at lower levels I have my doubts

perhaps I should re-emphasize this in the guide

Same here Novus. Our fan support is 100/100/72 and I raised our ticket prices to 1.40 and we didn't sell a single ticket in our 100 corner, 100 endzone, 200 sideline, or 200 corner. I will be crashing our ticket prices as we want a sellout for our home playoff game

Originally posted by whodey08
Same here Novus. Our fan support is 100/100/72 and I raised our ticket prices to 1.40 and we didn't sell a single ticket in our 100 corner, 100 endzone, 200 sideline, or 200 corner. I will be crashing our ticket prices as we want a sellout for our home playoff game

At your level, I had to reduce my prices to like 120% or maybe less to sell out. At Regional Minor I was surprised to sell out at 140% considering I had to go that low during the season. Oh I'm at 100/100/100 by the way.

Originally posted by reddogrw
AT several points in that guide, I mention there is a difference between being able to sell tickets and being able to get the volume you need to sell games out.

this is especially true at lower levels

Catch22 said Bort has it programmed to run the ticket script 4x each night for playoffs but given how slow ticket sales are at lower levels I have my doubts

perhaps I should re-emphasize this in the guide

Uh-oh... now I'm worried I've pissed you off, Reddog. My fault...

I should probably emphasize at this time that the point of my thread is not to complain about your ticket guide, Reddog, but rather to find out what I should've set my prices to. Only reason I mentioned your guide was so people would know why I set my prices where I did. But that's my fault for over-emphasizing your guide in my OP. This is the only time your financial guide has steered me wrong; in all other matters, it's been truly awesome, which is why I trusted it for setting my playoff prices.

While I have your attention, though...

I do think this sentence, "if your multiplier is 1.4 or more, add 0.2 for playoffs and you should be safe," should be reconsidered, specifically the word "safe."

In the context of playoff tickets most people think "safe" means "I'll sell at least 50% of my tickets the first night and get an easy sellout." "Safe" doesn't mean "I'll sell 21% of my tickets the first night and have to slash my ticket prices on the second night."

And I'll leave the criticism there, because that's truly the only criticism I have for your guide. The rest is great, and I do thank you for writing it in the first place.

...

So, back on topic... what price point should I have gone with at 100/100/44 in Prep for my playoff tickets? 1.37x worked great in the regular season, but adding 0.17 to it to get 1.54x for the playoffs was a bad idea.

Originally posted by whodey08
Our fan support is 100/100/72 and I raised our ticket prices to 1.40 and we didn't sell a single ticket in our 100 corner, 100 endzone, 200 sideline, or 200 corner.

Originally posted by jpjn94
At your level, I had to reduce my prices to like 120% or maybe less to sell out. At Regional Minor I was surprised to sell out at 140% considering I had to go that low during the season. Oh I'm at 100/100/100 by the way.

Good info, both of you. Thanks!

Originally posted by Novus
Originally posted by reddogrw

AT several points in that guide, I mention there is a difference between being able to sell tickets and being able to get the volume you need to sell games out.

this is especially true at lower levels

Catch22 said Bort has it programmed to run the ticket script 4x each night for playoffs but given how slow ticket sales are at lower levels I have my doubts

perhaps I should re-emphasize this in the guide

Uh-oh... now I'm worried I've pissed you off, Reddog. My fault...

I should probably emphasize at this time that the point of my thread is not to complain about your ticket guide, Reddog, but rather to find out what I should've set my prices to. Only reason I mentioned your guide was so people would know why I set my prices where I did. But that's my fault for over-emphasizing your guide in my OP. This is the only time your financial guide has steered me wrong; in all other matters, it's been truly awesome, which is why I trusted it for setting my playoff prices.

While I have your attention, though...

I do think this sentence, "if your multiplier is 1.4 or more, add 0.2 for playoffs and you should be safe," should be reconsidered, specifically the word "safe."

In the context of playoff tickets most people think "safe" means "I'll sell at least 50% of my tickets the first night and get an easy sellout." "Safe" doesn't mean "I'll sell 21% of my tickets the first night and have to slash my ticket prices on the second night."

And I'll leave the criticism there, because that's truly the only criticism I have for your guide. The rest is great, and I do thank you for writing it in the first place.

...

So, back on topic... what price point should I have gone with at 100/100/44 in Prep for my playoff tickets? 1.37x worked great in the regular season, but adding 0.17 to it to get 1.54x for the playoffs was a bad idea.

lolno

as I have seen this as well I probably should have made that a further point of emphasis - especially at Prep and University levels

Okay, cool. Thanks Reddog!

Okay, for my Prep team last night, I slashed the prices to 1.20x and sold 24,782 additional tickets, 59%. Still didn't sell out, but that means I should've just sold at 1.20x BOTH nights, and I WOULD have sold out over the course of 2 nights. That's at 100/100/44 fan support at the Prep level.

It all comes down to that 2-day window. When all you have are 2 days to sell all of your tickets for 1 game, it's just hard to do at the Prep level.

I dropped ours down to 1.00 and sold out which will help in concession revenue

Originally posted by whodey08
I dropped ours down to 1.00 and sold out which will help in concession revenue

We should be okay in concessions, since we still sold 80% of our tickets overall. Just annoyed it wasn't 100%.

One thing to keep in mind... since we both had to drop our ticket prices, that means lots of low-income fans. So we'll probably have to slash our concession prices a bit too. I've run into this in the past when I've under-priced playoff tickets and got flooded with low-income fans as a result, who in turn refused to pay my high concession prices.

Originally posted by Novus
We should be okay in concessions, since we still sold 80% of our tickets overall. Just annoyed it wasn't 100%.

One thing to keep in mind... since we both had to drop our ticket prices, that means lots of low-income fans. So we'll probably have to slash our concession prices a bit too. I've run into this in the past when I've under-priced playoff tickets and got flooded with low-income fans as a result, who in turn refused to pay my high concession prices.

Fix ur food/beer/foam fingers/jerseys/stadium

Originally posted by whodey08
Fix ur food/beer/foam fingers/jerseys/stadium

#cowfights